• At our monthly manager roundtable this month we talked about living our core values every day in our business.  When people are really committed to Culver’s, we have the saying that we bleed blue.  To others, they sometimes sarcastically say that we are drinking the Kool-Aid.  Wouldn’t it be great if everyone at work had the mindset of bleeding blue?  The real question is how do we get others to bleed blue?   
  • We need to live our Culver’s values every shift.  Every decision we make should come back to whether or not it aligns with our core values.  If we know what we stand for, all of our decisions should be easy to make.  When we make a decision at work we should run it through the filter of our values. 
  • In our stores we have what are called “Scoop Cards” and they represent our 5 core company values.  Each card represents a specific value.  When someone catches someone else demonstrating a core value they can hand the person a personalized scoop card.  It is a great way to reinforce our values and tie them directly back to a specific action.  Below I will recap our five main SERVE core values. 
  • Serve:
    • #1 Reason we are here is to serve each other.
    • Our goal is to create loyal, raving fans of Culver’s.
    • Create a “WOW” experience, exceed their expectations.
  • Empowerment:
    • Do the right thing, even when no one is looking.
    • It takes two people to say “no”, but only one person to say “yes” to a guest.
    • Choose a positive attitude every day.
  • Renowned Cleanliness:
    • Our company should set the standard for all Culver’s. 
    • Eating is one of the most personal things we do.
    • It is our responsibility to keep everyone safe.
  • 360 Degree View:
    • Past – Learn from each others’ mistakes.
    • Present – Be present and engaged every day!
    • Future – How will this action affect our future?
    • Remember that everyone is a leader, someone is always watching.
  • Earn
    • Respect & Dignity.
    • Feeling of teamwork, helping each other succeed.
    • Job security and advancement in our company. 
  • As we look at all of our actions and our decisions, ask ourselves if they fit into one of these above core values.  The more we can live by these values every shift, the more team members and guests we can get to “bleed blue”.   Use your pre shift meetings to review our core values and challenge team members to live out a certain one during the shift. 

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